*Elements+List

The elements of design are not a fixed or definitive set and vary by instructor, course and textbook. However, these elements and principles‍ (in no particular order) are the most frequently used.


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1. Shape 2. Space, negative space 3. Line 4. Size 5. Color 6. Texture 7. Typography 8. Composition/Layout 9. Unity 10. Variety 11. Hierarchy 12. Proportion 13. Scale 14. Rhythm 15. Repetition 16. Proximity 17. Symmetry, asymmetry, balance 18. Format & orientation 19. Grid systems 20. Eye movement 21. Visual relationships 22. Figure/ground 23. Closure 24. Contrast 25. Anomaly 26. Emphasis or focal point 27. Lighting 28. Focus 29. Division 30. Balance 31. Emphasis 32. Volume 33. Value